Leonardo da Vinci was a Florentine artist, one of the great masters of the High Renaissance, who was also celebrated as a painter, sculptor, architect, engineer, and scientist. His profound love of knowledge and research was the keynote of both his artistic and scientific endeavors. His innovations in the field of painting influenced the course of Italian art for more than a century after his death, and his scientific studies�particularly in the fields of anatomy, optics, and hydraulics�anticipated many of the developments of modern science.

Like marcel Duchamp's mustache version of the world recognised 'Mona Lisa' , by Leonardo Da Vinci, here 'Mudd Face Pack's Ltd' have revamped his original masterpiece (for use in the media). Does this 'deface' Leonardo's work, or is it acceptable because the original is so well known? This is a most basic example of the media's use of fine art.